I posted recently some thoughts on blogging, and I have been thinking a lot since. I have been chatting to contemporaries in the UK and also on my travels about how they make things work. Sometimes, as much as I love this, I find that the work that pays my rent takes so much of my energy that I have little left to pour in here. I never expected that when I went full time. The truth is, I am a full time food bod but not a full time blogger, and when recently I couldn’t blog for 3 weeks because of other distractions, that really made me think.
I have also been talking to people in advertising and business. Like every other established blogger I get pitched to many times a day and often that is exhausting too, because it is rarely beneficial and almost never relevant. But that has become smarter too, and I have recently started having conversations with a couple of agencies who get blogging and bloggers and don’t try to compromise them in any way when they work with them. What they want is great content that is associated with a brand, and they will work it out with a blogger so that everyone is happy. This takes time, but it is worth it.
The reality is this. Right now, as I ease into my eighth year here, I want it to be better and I want it to be the centre. I want to love it as much as I did in Year 1. I want to upgrade everything. I want to do videos, get a better camera, upgrade the design. To do this I need money.
Bloggers, blogging and money always feels a dirty subject, but why should it? You aren’t surprised to see advertising and advertorials in your favourite magazines and newspapers. Why not apply that logic to a blog? Is it that bloggers aren’t trusted to manage this, that this is always handled by an advertising team? Well, this way, that I am describing, I now have an advertising team, an agency that I have chosen to work with, I create content for them, and they help me work out which advertorials and brands work well with me.
So, the hope is this. By doing occasional advertorial work, I can support myself better, and have more energy to pour in here. That means: improved design and search functionality, more content, more recipes, more travel content (I want to do comprehensive travel guides that you can reference when you travel), and more recipe content from the times when I travel. I have so many recipes gathered from my travels that I have not had time to share with you here yet.
I know this won’t bother regular readers, you have always supported me before. But I want to be clear and transparent. So when there is sponsored content, I will mark that clearly at the top. My first one, which will be published immediately after this, is a piece that I worked on for Hellman’s Mayonnaise. The agency that I mentioned asked if I would be willing to work with them on an advertising campaign spread out across many blogs. They wanted me to come up with a list of my ten favourite sandwiches, make them, and photograph them. There was no steer on anything, everything was entirely my choice. I am really happy with the results and you will see it across the blogosphere as advertising, and also as my next post.
Here is to the future. Which I hope is brighter and easier. Bear with me as I learn while I go.